The Purpose of Education Essay -- Philosophy of Education Teaching Tea

The Purpose of Education Education has existed throughout history in one form or another. The process of passing down accumulated information from one generation to the next has been present in every human society, past and present. From the young listening to the stories of the elders around the hearths of the ancient world, to pupils being instructed in the alphabet in a one room schoolhouse on the American frontier, to the present day online teaching sessions; the tradition of teaching and learning has been a constant in the ever changing world. Education has been and continues to be used for many purposes, chief among them being the creation of an educated citizenry, the empowerment of that citizenry, and improvement of the individual, and the nation as a whole. Some of the first proponents of an intensive education were the ancient Greeks and Romans who sought to create stronger and smarter societies. The Greeks in particular sought to educate their youths to create the next generation of leaders in their city state. Systems of education ensured that those elected to office will be equipped with the necessary skills for work in government. These concerns are still tantamount today as educators teach the next senators, congressmen, and presidents of our nation. Due to their future importance our citizens need to learn about how our government works as well as become versed in many other subjects. This educational process creates a well rounded citizen who is...

Organization Knowledge Essay

Managing information in today’s growing world is a tedious task. With excessive amount of data coming into systems daily, it has become imperative for knowledge organizers to follow certain guidelines if they are to ensure quick and easy retrievals later on. The purpose of this paper is to explore the different techniques using which knowledge in a public library can be organized. For this purpose, I m assuming that I have been employed by a public library and have been designated the task of organizing their knowledge. Organization of knowledge in a public library is a more delicate task than organization of knowledge at any other school or college library. Fact is that there are a greater number of users in a public library with all sorts of personalities. (ALA/PLA) Students, teachers, retirees, civilians, knowledge-seekers, tourists, etc are some of the different categories of users of a public library. Since all of these categories hold different perceptions as to the organization of knowledge and would expect a different kind of classification, it is important to use standardized organization techniques to address a maximum number of users in an appealing way. Classification of knowledge is a very ambiguous job. There are no pre-defined rules or any set criteria that govern the classification of knowledge. It is to the discretion of the librarian or the manager operating in the situation to decide by them the way of organizing their knowledge. Given the task of organizing knowledge at the public library I would begin by classifying and sorting out the different books according to the subject material they deal with. For example, books on art, literature, politics, religion, music and science can all be identified into separate groups and thus can easily be sorted. This would be the preliminary and perhaps one of the most critical steps in the entire process. Having effectively carried out a thorough classification during the first process would mean simplification and reduced errors in the oncoming steps. Organization of Knowledge) The next step is to assign labels or bar tags to these bags in an intelligent manner. Books in a library need a unique identification number that comes in hand at the time of borrowing and return. These identification numbers would be distributed on the basis of their category with no discretion within each category. Since new books would be coming into the library every now and then, the identification numbers cannot follow a rule. This is because every time new book comes in, it would require other books’ labels to be re-assigned. This would not only be an impossible task, it would also negate the integrity of the data contained in the library. Therefore, it is far more important to ensure that these books are given intelligent tags identifying their category and a corresponding number so that the identification number is a composite field made up of characters and numbers. After successful grouping or rather preliminary classification of the books in the library, I would no focus on ordering the books within each subset using the alphabetical order. Alphabetical order is a very tricky pattern to follow. There is no way a strict alphabetical order can be followed. Instead the name of the book and the author’s name are both used for alphabetical ordering. For example, a book written by P. Gerrard titled â€Å"On the Economics of War† can be classified under the â€Å"P† category or the â€Å"O† category. However, it depends on the librarian as to what is considered more important for him. I, being employed in a public library, would list this book under the â€Å"P† section due to the fact that the title of the book starts with an insignificant word, in terms of a title. The word â€Å"on† has no significant literary value when expressing a book title. Thus, listing this book under the â€Å"P† category would make life easier when it comes for searching. Similarly, placing the book titled â€Å"In the Eye of the Mist† by Pete K. Moss under the â€Å"I† category would have no intelligence associated with it. Intelligent categorization calls upon this book to be placed under the â€Å"P† category owing to the first name of the author starting with this alphabet making it easier to trace this book around the library. The discretion with which similar groupings will be done depends to a great extent upon the title of the book. Unless the title of the book opens with a relatively rare word or with a noun, the categorization will be done using the name of the author. Although, this may look to b a relatively easy task to perform, it should be noted that often there are several authors of a book or either their name does not start with a single initial. Such cases are often perplexing and it creates the problem of a uniformed strategy to follow. Ensuring uniformity in the organization of knowledge means that there would be fewer chances of not finding a book in the place it was thought to be in. (Organization of Knowledge)It also makes life easy for regular users of a library. Since public libraries serve the general public, there re several reads bound to be using the library on a routine basis. Such users get accustomed to the organization technique used within a library and after a considerable amount of time spent using the library, they themselves become equipped with the knowledge of finding a book easily. Often it has been seen that such people are there helping other naive users around the library when the librarian is not around or perhaps busy with another user. Moving on, since all of the books would by now be organized in their respective categories, it would be no longer confusing as to where a particular book should be placed. (What is Knowledge Organization? ) The next step would be to ensure that these books are all fed into a centralized system along with their shelf numbers. Inputting the identification numbers would be a time-consuming task. Normally libraries have added information about books contained in a database. Inputting such information along with the identification number would mean several days’ hard work. Thus, the general recommendation is to scan the identification numbers on the book along with their location tag. The location tag is like the identification number. It informs the reader as to which shelf this book will probably be placed on. Logically numbering the shelves and then placing the correct shelf tag on the book according to its position would eliminate a great deal of manual input. Scanned data will contain the label of the book and the location. Librarians in their free time can then update their database with additional information about these books. Thus, the final step would be to correctly place these books in the shelves that have been labeled onto them. Incorrect placement of these books will result in wasted activity during the organization of knowledge steps. Thus, it is imperative to ensure that these books are placed back in their respective shelves even after they are returned by an issuer. In conclusion, I would like to assert the fact that knowledge organization is a hefty, yet significant task when it comes to using a library. The books in a library are pretty much arranged in a very logical and orderly manner. It is this fact which makes a library usable and books accessible. Online entries of the locations of books into computers also assist librarians only because they know that the proper place of that book is the one pointed out by the computer. Librarians face a tough task ahead of them when they join public libraries and attempt to organize the knowledge there.

Comparison between the Japanese and the American Culture in the Gung Ho Film - Free Essay Example

Sample details Pages: 7 Words: 1996 Downloads: 1 Date added: 2018/12/26 Category Sociology Essay Type Compare and contrast essay Level High school Tags: Japan Essay Movie Essay Did you like this example? Gung Ho is a movie that gives a candid parallelism that exists between the Japanese and the American culture. A movie explores the experiences of a Japanese company that has relocated to the America in search of perhaps better opportunity. The film through the experiences of the Japanese protagonist explores the challenges that they face as they are presented with a completely different culture from what they are accustomed (Howard et al). Don’t waste time! Our writers will create an original "Comparison between the Japanese and the American Culture in the Gung Ho Film" essay for you Create order Hunt who is an American but working in the Japanese company at times get in conflict such that thy even once engage in a physical fight in front of everyone. Ultimately, the two main characters learn the only way to survive in their diverse environment, is to cooperate and accept the cultural differences instead of being rigid. One factor that stands out between the culture of Japanese and the culture of the Americans is their perception about work and teamwork. The movie is marked by the differences in their working ethics such hat Kazihiro who represents the Japanese culture is of the school of thought about the need to have the collectivism concept; The concept of working together to achieve a common goal. Duties are not taken as a particular persons responsibility but as a collective duty for everyone to participate in. the Americans on the other hand are all about individualism. It is in their culture to value accountability for ones action and everyone is expected to bare their own cross. They work best when the jobs are assigned and then they all work separately to achieve the miniature objectives that are thereafter combined to form the ultimate mission of the company. The Americans resist the concepts that Kazihiro presents to them, until Hunt, their fellow American compromises on adapting some of the ideologies as they proved to be productive and the company improved their sales (Howard et al.). The clash and the disagreement are however brought out by the fact that the people do not have the same culture and the difference brings about the differences. The Americans believe in the need for individualism and it is hence their culture. The Japanese on the other hand, believe in the need for collectivity as in working as a team, to achieve the set target. The movie however elaborates to the user the need for one to have the knack for accommodating other cultures albeit they may seem a tad inferior to theirs since they might have an answer to a problem that one has. The clash between the two cultures also become clear when the workers differ on how some work should be done as in this case painting a car. The American and the Japanese culture have different way of doing things such that they go through a different method but they deliver the same work as they would done had they done the alternate way. Painting cars in this context is an important event as the people deal with the cars and something as one might perceive, as being inconsequential such as painting cars is an important venture. By Shimono offering to teach, the American Wendt how to paint cars it once again demonstrates the willingness of the Japanese to share their knowledge. The conflict that ensues portrays on the one need of the Americans to feel as if they are on the Lead as Hunt explains to Shimono (Howard et al.). The fact that the Americans are taught that their style of doing things is a superior move that should be honored makes one to see the difference in the cultures o f the two parties. The people learn the impact that the Americans feel they give to the result of the world. The Americans feel that they have the best skills and Wendt even feels insulted that the Japanese worker would even suggest that they would even give their method a chance to be tried out(Howard et al). He feels given that the company has relocated to America then the Japanese should have no qualms in adapting to the way the Americans do their thing (Howard et al). When the workers resume their jobs once the two masters have resumed their jobs, Hunt wants the American workers to be reassigned their former jobs since they are familiar with the job descriptions (Howard et al). The episode in this case, elaborates to the viewer the need for the cultures to accommodate others given that at the end of it all they all need each other. The people do not need to learn to stick to their ways and instead should be open to chances as the culture of japan is. The American culture in his case is a rigid one that does not value the beliefs and the norms of the other people. The familial values of the two people are also demonstrated as the people struggle to find a niche between the two cultures. For instance when the child of Willy is diagnosed as being sick, William sees the importance of taking the day off to keep the child company and to access the effects that the medication will have on the kid (Howard et al.). Soito on the other hand feels that it would be a loss of the input that the people so much need, as they would affect the work (Howard et al.). The Japanese culture in this movie implies that as long as a person is given the right medication hen that is what would eventually matter. it is therefore important to the viewer to learn about the importance of having a kid who the person sees the need to support them in all spheres. Just as Hunt explains to Soito, sometimes it is not the work that drives a person to do the work rather the reminder that they have dependants who need them for everything that they need to survive (Howard et al.). Th is means even the emotional support that the child needs to grow up in a supportive environment. The Japanese on the other hand as demonstrated by both Kazihiro and Soito is that the culture believes in the importance of sacrificing oneself to the fulfillment of the larger good. For instance, by William absconding work because of a sick child, he risks the company being bankrupt which would the affect a whole load of people and the families that they depend on the income that the jobs drew (((Howard et al.)), 2017). This episode once again shows the blatant difference that exists between the two cultures, the Americans believe in the need to protect what is theirs such as family and property even at the expense of the other people (((Howard et al.)), 2017). The Japanese on the other hand look at the impact that their decisions will have on the general public before indulging in the decision. The argument of Kazihiro is that since the disease is not a life threatening one, why should William risk the company being hurt by a trivial matter such as the tonsils of a kid being operated on (Howard et al.) 2017). The difference in their line of thinking, elaborates to the viewer the impact that the values and our culture can have on the people. the issue of individual responsibility and collective responsibility is candidly elaborated by the episode as everyone feels justified that their line of thinking is the right way of thinking. The style of communication among the cultures is also different as the two cultures are really different from each other. the American style is a low context mode of communication given that the people are more for saying what one receives about a certain situation instead of using a lot of words to say the same thing that would be said in just a few ones. Consider the incident that Hunt wants to go look for the Partnership of the Japans In the car business venture. He does the pr4sentation that is apparently meant to convince the investors on the rewards of being involved in the businesses. When he sees that he is not going anywhere with the challenges, he then explains to the investors on the benefits of being involved with them in a curt and a blatant manner. He then promises of full cooperation of the Americans should they be interested in the venture. Given that the Japanese culture is one that is high context, their silence is meant to communicate to Hunt his willingness to ven ture in the enterprise (Howard et al.). He however perceives the action as one that has meant that he has failed in convincing the company. The difference in the way different cultures interpret non-verbal cues such as silence shows that it is very different. In some settings, the silence could be perceived to mean their acceptance just like in the Japanese boardroom (Ho,n.p). Silence in some other cultures such as the American can be in interpreted to mean reluctance. The variance in different cultures, hence demonstrates to the user, the need first to understand the culture before coming into assumptions just like Hunt had. The high context culture of the Japanese, also insists on the importance of having cordial relationships instead of being right at the expense of the relationship (Ho,n.p). For instance, this incident is demonstrated when the American workers challenge the Japanese workers to playing a game. When the Buster, an American resorts to engaging in dishonest ways in order to beat them, the Japanese resorts to letting it slide instead of confronting them and ending up in an awkward situation. The issue of communication styles between the two cultures are sometimes in a constant clash as the people have different way of handling situations. When the men want to talk in confidence, they indirectly ask the women to leave by dropping hints that they would like to discuss business with Hunt, the Japanese women take cue, and leave but Audrey does not get it and even insists in being involved in the discussion. Kazihiro is not comfortable with the arrangement but he remains silent as he is reactin g to a high context communication as being one that needs direct talk instead of twisting the information to suit their comfort (Ho, n.p). The Americans also have a different perception on how power should be handled as they are the ones that are going to execute the decisions. It is hence important for one to look at the impact that the lack of involvement of the Americans in making decisions that they are expected to execute will have on the people. The Japanese on the other hand, feel that the people should only be informed of the process of the decision making if it only affects them. The Americans feel that their duty is to challenge the management on some decisions such as labor management decisions as they are decisions that will ultimately affect them, the Japanese sees it as a form of disrespect that they are questioning their bosses. The issue of ethnocentrism arises as each culture feels that their perception is the superior one and the other inferior (Ho,n.p). Such decisions are ones that are bound to affect the working relationship between the two parties. It is however a relief that despite the blatant difference in the cultures, the two manage to find a central ground and become successful in their enterprise. The movie becomes a relevant one to the world especially given the rate at which the world is globalizing. By the characters finding a middle ground, they illustrate to the viewer that it is important to compromise while in business by weighing the options. Work cited Howard, R., Blum, E., Ganz, L., Keaton, M., Watanabe, G., Wendt, G. (2017).? Gung Ho (1986).? IMDb. Retrieved 28 November 2017, from https://www.imdb.com/title/tt0091159/ Ho, G. (2017).? Gung Ho (Movie) American versus Japanese Culture.? Hugh Fox III. Retrieved 28 November 2017, from https://foxhugh.com/tv-series-esl-discussion-questions/gung-ho-movie-american-versus-japanese-culture/

A Career in Marketing - 1658 Words

Introduction Choosing a career in marketing can lead a person in many different directions within the defined roles of marketing. Composed of many facets and activities marketing careers offer a variety of avenues for the career minded to explore while offering growth and opportunities for advancement. A common denominator for many who choose a career in this field is the sense of ownership, or entrepreneurial spirit with regards to the products or services that they are working to market. Marketing requires that an understanding of customers needs and desires be acquired and then translated into both product development as well as communications as part of the marketing strategy. This paper will explore what is entailed in a career†¦show more content†¦(Reddy) This team works on creating programs that unite advertising to purchase incentives such as special discounts, coupons, samples, and gifts with purchase, rebates, and sweepstakes. In order to promote these progra ms the promotion team will often use direct mail, telemarketing, in-store displays, advertisements, product endorsements, or special kick-off events. The nature of promotions means that traits like creativity and judgment are highly valued. Advertising In advertising, you will work with all aspects of marketing from strategy to concept to the execution of the strategy. Although many think of advertising as a creative person putting together a story board or campaign to get the message to the public, most jobs on the business side of advertising include Account Management, Account Planners, and Media Buyers. (Petty) Account managers act as the liaison between the agencys various departments and the client. Their job is to manage the execution of ads by making sure that they are created within the allocated schedule and budget. Account Planners focus more on the consumer. Their job is to conduct research on demographics of the targeted consumers. They use that research to get to know what motivates their behavior in the marketplace. The job of the Media Buyer is to find media to place ads in. They use the demographic study that is done by the Account Planner toShow MoreRelatedMarketing Analysis : Marketing Career Guide Essay973 Words   |  4 Pages Even with multiple career paths within the marketing field, the primary goal involves building a strong, favorable relationship between the business and the consumer incorporating product value, price, placement, promotion, and excellent customer service. A profitable business cannot exist without paying customers; therefore, the business world depends on marketing leaders. The â€Å"Marketing Career Guide† (2016) discloses that the marketing field attracts driven people who like to strategize, identifyRead MoreProfessional Marketing Career Essay1024 Words   |  5 PagesMany diverse experiences have helped to shape my professional marketing career. 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Shedding Light On Freud s Controversial Psychoanalytic...

Shedding Light on Freud’s Controversial Psychoanalytic Theory Krystle D. Kraft St. Johns River State College: Human Growth and Development Shedding Light on Freud’s Controversial Psychoanalytic Theory Psychoanalytic theories suggest that developmental changes happen due to the power of internal drives and emotions. Sigmund Freud, a Viennese physician, is said to be the founding father of this theory. He believed biological impulses, such as a need for food and sex, were the driving impulses for personality development (Denise Boyd Helen Bee, 2012, p. 25). In fact, one of Freud’s most influential achievements was his psychosexual theory of personality development, which spawned a whirlwind of controversy. Freud believed that†¦show more content†¦Freud’s psychosexual theory consisted of five stages: oral, anal, phallic, latency, and genital. The Oral Stage The oral stage occurs from birth to one year of age. Freud states that the libido focuses on the mouth, lips, and tongue. During this stage, the infant s primary source of interaction occurs through the mouth, so the rooting and sucking reflex is especially important. The mouth is vital for eating and the infant derives pleasure from oral stimulation through satisfying activities such as tasting and sucking. Since the child is dependent upon their parents, the child also develops a sense of trust and comfort through oral stimulation. (J. L Garcia, 1995, p. 498) In order to successfully complete this stage of development, one must learn to wean. If weaning is not successful, an adult may participate in oral behavior, such as, smoking and overeating (Boyd Bee, 2012, p. 26). The Anal Stage The anal stage occurs from one to three years of age. The focus of the libido lies in the anus. In order to successfully complete this stage of development, one must succeed in toilet training. If toilet training is unsuccessful, an adult may become disorganized or messy (Boyd Bee, 2012, p. 26) Toilet training creates a conflict as pleasure-seeking instinct goes up. If the expectations of a child are not met and a parent begins to pressure a child into toilet training, the child may begin to

American Education Systems Free Essays

Imagine a world without words: no reading, no writing, no communication. It is difficult to imagine such a place existing. Surely in this day and age when technology is advancing at a rapid pace and knowledge is the key for success, such a â€Å"communication-less world† has been eliminated. We will write a custom essay sample on American Education Systems or any similar topic only for you Order Now Yet for some people, this imaginary world without words is still a reality. A world of darkness and suffocating ignorance presses in around them leaving few and narrow possibilities for survival in a success-driven society. How do adults and teens end up in circumstances such as these? They simply slipped through the gaps of the American education system, the largest of which is the absence of emphasis on literature. The value of great literature extends far beyond simply reading printed words on a page. Of course the primary focus of reading books, especially at an early age, is to learn how to read. However, as students learn these basic, everyday skills, the possibilities become endless. Great works of literature contain much more than words. Incredible insights into the time period of the author†s life or of the subject on which the author has written are readily available. It is a history lesson without the textbook. History comes alive through reading. Literature also presents the opportunity to learn about new ideas and cultures previously unknown to the reader. Possibly the greatest advantage gained through literature is that students learn to write by constantly reading excellent writings. Overall, a strong emphasis on literature produces a well-rounded individual. The problem with the public education system in this country is that somehow student graduate from high school without ever reading great works of literature. It happens time and time again. Either teachers do not assign students to read excellent literature, or students find one of the many loopholes to escape actually reading anything. The results can be disastrous. It is amazing how many high school students can not write a paper. Some can literally not even write a sentence. There is absolutely no reason why any student in high school should not possess the ability to write a cohesive sentence and even an intelligent paper. Yet it still happens, and it is because students have not read enough and seen enough examples from great authors. The best way to teach students how to write is to show them through literature. It is almost impossible to be a well-read individual and not be able to write well also. Throughout the majority of the twelve years spent in school, my personal education was based primarily on literature. During those seven years, incredible emphasis was placed on reading and also on writing. The schooling received at home was and continues to be invaluable in various ways. Specifically, the study of literature has been invaluable in school and in everyday life. It has been of great assistance in writing all of the many compositions required, and also in recalling specific aspects of history, science, cultures, and more. It is amazing how much easier it is to succeed having this knowledge gained through much reading. The most important change that could ever be made to the public school system is to place a much larger emphasis on literature at all levels of education. All of the difficulties students are experiencing in high school with reading and writing could be avoided if the right steps are taken. Literature must become a main focus. It will greatly aid students in all aspects of school and learning simply to be required to read more. Perhaps they will even begin to love the written word and dive into great literature all on their own. How to cite American Education Systems, Papers

Marketing Audit of Everlast Boxing Boots- myassignmenthelp.com

Question: Discuss about theMarketing Audit of Everlast Boxing Boots for Customers. Answer: Introduction The success of every business depends upon the effective marketing strategies adopted by the company in the operating market. This report is about the market audit of the famous sports accessories provider company Everlast Worldwide. The company is providing boxing boots for the customers who are athletes and spend their most of the time in gym for improving their performance. The name of the product is boxing boots which is the combination of innovation and technology to provide comfort to the feet of athletes. This kind of product creates an effective business opportunity for the company Everlast Worldwide. The company started its boxing brand since 1970 and now the company is the leading manufacturer, licensor and marketer of the fitness equipment in the world. Company Everlast is the brand of choice of new generations of professional athletes. This report analyzes the various factors of marketing while offering boxing boots to the customers. Along with this, report analyzes the p otential customers and competitors in the market and understands the marketing mix strategy of the company (Everlast Worldwide, Inc, 2017). Customers analysis Target customers Everlast is providing innovative boxing boots for those people who want to perform during their boxing matches and gym also. Most of the customers of Everlasts products are mainly athletics. The company is the master of segmentation and the segmentation of the company mainly targets athletes including both men and women from the age of 15 to 35. The target market of the company is active people who want to purchase high quality of sporting products especially footwear. The company focuses on providing premium customer experience by the product innovation, elevated retail presence and brand leadership in the market (Lam and Harker, 2015). Company targets on these customers by the agreement between Everlast and colleges athletic team and various athletic teams for the product sponsorship and effective promotion to the members of those teams. Although others are likely to buy the products, company focuses on the athletes more than any other group of individuals. Main target market for t he boxing boots is youth who need to spend their most of the time in gym and have to perform well. By the above discussed strategy, company is able to reach a large number of athletes (Gruca Rego, 2009). Segmentation Market segmentation is the strategy that includes the dividing a wide target market into the smaller groups of consumers who have similar requirements and needs. After dividing the customers into smaller groups, company starts identifying the needs and desires of the consumers and implementing strategies by using social media channels. In case of Everlast boxing boots, company is targeting the customers who are looking to stay fit and stay in shape. So, initially the company was targeting younger athletes at the college level. But, the company has expanded its area and the target markets men and women having the age of 15 to 35. Because of this fact, the product is more expensive as compared to some competitors. Now, target customers for boxing boots are those who have higher incomes and more financially stable. Along with this, Everlast sells its products to wholesalers who are financially stable (Hill, Jones Schilling, 2014). The company has divided the market based on some segmen tation and those are as follows: Demographic- For the boxing boots, main target customers are athletes including both men and women. In current time, both men and women are interested in athletics. So, company targets the customers having the age of 15 to 35. These types of customers need comfortable footwear which is helpful in creating performance formula for comfort, speed and durability. The shoes have the combination of quality and lightweight material which allows the boxers to have optimal training and competitive performance which would be helpful in attracting the potential customers. Geographic- It is observed that Everlast targets its customers by using the distribution strategy. This strategy is used for the product boxing boots in every retail store within some geographical area. Retail stores are effective as the company knows that people will only purchase the quality sporting products from the stores. Everlast that sells only sorts related products needs retail stores to reach the target customers. Psychographic- It is observed that there is the growing demand for sporting and fitness goods as people are trying to keep themselves fit. For the athletes, it is important to stay active and perform well during their matches. So, they purchase comfortable boots for this purpose. Company is using this perception of the customers and is providing such product to meet their needs and demands (Joshi, 2009). Customers behavior towards product In the process of purchasing the product boxing boots, customers use both subjective as well as objective criteria to make right decision. Being big sporting product providers, company must consider the consumers objectives while buying boxing boots. Everlast has to match with the competitors in various aspects to satisfy the needs and demands of the customers. Consumers look on some factors and characteristics while purchasing the boots such as affordable and reasonable prices, comfortable material and correct fitting size. Athletes always seek to find extra edge against the competitors so, it is important for Everlast provide high quality boots to the customers that would be helpful for them to compete at the high level as well as making the boots comfortable I(Leeflang, 2011). The company needs to supply the boots to the athletes who want to enhance their performance and comfort and save their money. Company gives discounts to various organizations by the sponsorship and contracts while providing boxing boots for the sale. When the customers are trying to buy the right boots then they have their subjective needs and desires. They are seeking for the style in the boots and want newest design in the market. So, Everlast has to develop attractive designs in the boots for meeting the subjective needs of the customers (Makanyeza, 2015). Athletes are always looking for the best styles and designs to wear. So, it is important for the Everlast to come out with new designs of boots regularly (Drummond, Ensor Ashford, 2012). Competitors analysis The footwear industry has very high level of competition and threat. This is observed by the fact that there are few companies that have high market share in this industry and there is low switching cost and loyalty among the customers. Along with this, the footwear industry is mature and popular industry. So, for the company Everlast, major competitors are Adidas, Nike, Reebok and UnderArmour. Market share and competitive advantage There are few companies who have control on the industry with the large market share and strong brand awareness. It is observed that these companies offer similar types of products along with equal high quality. So, they are competing for the same customers having same needs and interest. Sometimes, the differentiating factors of the purchasing decision are brand, prices and other deciding factors. Everlast has competitive advantage in the footwear industry as it provides shoes and boots for the all the sports. Customers are always loyal for the brand which they are using. Sometimes they start using a particular brand and become loyal for that. Everlast is taking advantage of this situation of market. Athletes always want high quality product and for Everlast, this is the chance to achieve competitive advantage in the industry. these aspects creates high competition in the industry as customers always have option to switch the brands with no loss to them (Preble Hoffman, 2009). Issues in industry It is observed that footwear industry is struggling and most of customers do not want to spend money on these kinds of products. Further, there is the risk in the industry that the popular product might be going out of style after sometime. The boxing products will decline its popularity and sales after the launch of new products. along with this, strong competition in the industry is also a big issue for Everlast as there are many established companies that are giving tough competition to the company. Ansoff matrix This framework provides strategic framework for which covers all the strategic options available to the firm in order to grow and expand. For the Everlast boxing boots, marketing growth areas are as follows: Market penetration- Objective of the Everlast Company is to increase relationship marketing with the customers and segmenting them to maximize their purchasing experience and satisfaction level. Market development- Strategy is to increase Everlasts presence in the new markets by providing innovative sporting and boxing boots. Product extension- Objective is to focus on the relationship marketing which can have significant impact in the market. By providing that product to the customers that can fulfill the psychological and physical needs, company y can maintain strong relationship with the customers. Diversification- Company has adopted diversification by real strategic growth by providing innovative boxing boots. There is the high risk exist where the product and market is unknown and new then high quality research is important for the growth and success. Product analysis Product can be described as anything that can be offered by the companies to market for the acquisition, attention, consumption or use to satisfy the needs of the potential customers. The product may be physical object, service, idea, organization, place or person. Company Everlast Worldwide is the leading manufacturer, marketer and licensor of the boxing and fitness equipments (Rassenfosse, Jensen and Webster, 2011). Now, the company has introduced a range of new boxing shoes. The boxing shoes provided by the company are designed with the combination of quality and lightweight material which allows the boxers to have optimal training and competitive performance. The shoes are basically made with the Michelin technical sole, microfiber, open weave mesh and suede which are helpful in creating performance formula for comfort, speed and durability. According to the company Everlast, objective of the company by designing these types of boots is to provide the versatile shoes that can be used by people of all the boxing levels (Seshadri, 2009). The construction of the shoes allows athletes to maintain highest degree of quality while performing in the gym also. The product boxing boots is the combination of innovation and technology which have allowed the company to work in synergy for creating high performing shoes (Everlast, 2017). Branding For the purpose of branding, the page of the company should be different. In case of Everlast boxing boots, objective of the company by branding is to make the customers remember the product and wish to come back for purchasing again. Boxing boots have various colors for the choice of the customers. Every boot has logo of the company i.e. Everlast including white color on it. Banners are not so big but they are easily falling into eye banners saying about the origin and guarantee of the products. On the official page of the company, there are more banners displaying about the prices of the products that are minimal and attracting. Along with this, in the official page of the company there are some lines about the discounts, free gifts, upcoming sales etc along with the different filters of model, size and color. It is highly easy in use efficient and fast (Marcer, 2012). Packaging Company Everlast is focused on the eco-friendly packaging of the boxing boots. it is well known that customers are now very conscious for the environment and if the company is not active towards the protection of environment, then there are less chances of the sale of the products. So, for the packaging process, company is not using plastic bags as it harms the environment. Company packs the boxing boots in the standard packaging box where the brand name of the company is described (Dentchev, 2009). Product life cycle In the product life cycle process, there are basically four stages of a product. For the boxing boots provided by Company Everlast i.e. introduction stage, growth stage, maturity stage and decline stage. Introduction stage- When Everlast has new boxing shoes to launch, it has to do lots of advertisements by the commercial posters at the magazines and stores. The price of the shoes can be quite expensive and the company has to do this to get its money. The reason is that the company knows that many customers want these boxing boots. In the introduction stage, company has to put some extra efforts for making the customers aware about the product (Lymbersky, 2009). Growth stage- Under this stage, the product gets recognition and growth in terms of sales as more and more customers purchase the product. The price of the boxing boots usually rises up but despite of the expensive products, customers are still satisfied. In such condition, they will still pay for that product and company will get more and more money income. Maturity stage- When Everlasts boxing boots stay out for a while, then they usually stay in the shelves for the sometime. The reason is that customers are still interested in them and still want to purchase them for the boxing purpose. But, there will not be as much sales of the product as it was first time when they were launched. But those boots are still being purchased. Decline stage- This is the last stage of the product as any other or new product will replace these boxing boots. After launching of the new boots, these boots will not really purchased anymore by the customers. The price will go to low and try to get some money for them but the customers will not be so interested (Baker, 2014). Price analysis Elasticity of demand Everlast follows common pricing strategy for its product boxing boots. The core objective of the company is to survive and grow in the market and for this manner, company follows maximum market skimming strategy. When Everlast launches any new product in the market, it sets a high price for the product. Company starts such products with the high prices and then slowly drops the prices over the time. Company has perception that whenever it launches the product, there would have sufficient number of buyers for the particular product. So, the company keeps the prices high so that it is able to control the demand, communicate with the buyers with high price and earn more profit (Miguel Villas-Boas, 2015). Pricing strategy Everlast usually follows skimming price strategy but when the company launches new boxing boots or accessory, it follows penetrating prices. Company sets low prices for the product to attract the customers. These prices are known as the introductory prices of the product. After this, when the product becomes more popular then the prices are raised to the normal level. Companies basically set the prices to stay competitive in the market. Everlast comes up with the destroyer strategy and set very low prices of the products. Company assumes that competitors cannot match the pricing level and this strategy is helpful for Everlast to achieve major market share (Schnaars, 2010). Place analysis Everlast reaches to its target customers by the retail and exclusive stores and online media platforms. Everlast is the customer oriented company and the company makes sure that the product is easily available to the customers. Place may be considered as the exact location of the product where customers can buy the product easily. For the boxing boots, company has tried to maximize the distribution channels for increasing the sales. Current channels to buy For improving the sales, there are two approaches adopted by the company. Company sometimes sells the product directly to the customers by the retail stores or it uses distributors for the home delivery. While selling the product directly, company has established retail stores in various parts of UK in order to bring something unique in the market. It is helpful to achieve high market share also. Online and other options Company has its presence on the online and other social media platforms. Company has its official site where the customers can find out the product and all the relevant and important information. Further, company also has its presence on the social media platforms such as FaceBook, Google plus and many other media platforms. In current time, customers are active on social media and they use online platforms to compare the products from the other competitors. So, it is crucial for the company to have its effective presence on the social media platforms (Farahmand, 2011). Promotional alysis Everlast is able to sell its products because of the successful promotion of the product boxing boots. The company uses all the five elements of the promotional mix to sell its new products as much as possible. The company hires the sales employees at the retail stores which are a form of personal selling. Along with this, the company advertises its products by the many different ways including billboards, television, internet, sponsorship, and magazines. The company has large advertising presence on the television as most of the customers can be targeted by the innovative advertisements (Tllinen and Karjaluoto, 2011). There are various campaigns designed by the company to impact on the large number of viewers including athletes from different backgrounds. Further, company Everlast is using public relations to promote the brand and maintain a strong image of the company among the customers. By maintaining strong public relations, company is able to have great brand recognition as the thoughtful and responsible company. The company has many future plans and it has made various press releases to keep the investors update and make the public relations strong (Glowik Smyczek, 2011). Conclusion This report is basically marketing audit of the famous company Everlast Worldwide. From the above analysis, it is observed that there is the strong competition in the footwear industry as there are some companies that have high market share. Further, it is analyzed that the company focuses on providing premium customer experience by the product innovation, elevated retail presence and brand leadership in the market. Along with this, objective of the company by designing these types of boots is to provide the versatile shoes that can be used by people of all the boxing levels. So, company has effective promotional platforms i.e. online media, traditional marketing, print advertisements, and public relations to enhance the sale of boxing boots. References Baker, M. J., (2014), Marketing strategy and management, Palgrave Macmillan Dentchev, N., (2009), Corporate Social Performance as a Business Strategy: Journal of Business Ethics, 55(4), pg. 397 412 Drummond, G., Ensor, J. 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