A Career in Marketing - 1658 Words

Introduction Choosing a career in marketing can lead a person in many different directions within the defined roles of marketing. Composed of many facets and activities marketing careers offer a variety of avenues for the career minded to explore while offering growth and opportunities for advancement. A common denominator for many who choose a career in this field is the sense of ownership, or entrepreneurial spirit with regards to the products or services that they are working to market. Marketing requires that an understanding of customers needs and desires be acquired and then translated into both product development as well as communications as part of the marketing strategy. This paper will explore what is entailed in a career†¦show more content†¦(Reddy) This team works on creating programs that unite advertising to purchase incentives such as special discounts, coupons, samples, and gifts with purchase, rebates, and sweepstakes. In order to promote these progra ms the promotion team will often use direct mail, telemarketing, in-store displays, advertisements, product endorsements, or special kick-off events. The nature of promotions means that traits like creativity and judgment are highly valued. Advertising In advertising, you will work with all aspects of marketing from strategy to concept to the execution of the strategy. Although many think of advertising as a creative person putting together a story board or campaign to get the message to the public, most jobs on the business side of advertising include Account Management, Account Planners, and Media Buyers. (Petty) Account managers act as the liaison between the agencys various departments and the client. Their job is to manage the execution of ads by making sure that they are created within the allocated schedule and budget. Account Planners focus more on the consumer. Their job is to conduct research on demographics of the targeted consumers. They use that research to get to know what motivates their behavior in the marketplace. The job of the Media Buyer is to find media to place ads in. They use the demographic study that is done by the Account Planner toShow MoreRelatedMarketing Analysis : Marketing Career Guide Essay973 Words   |  4 Pages Even with multiple career paths within the marketing field, the primary goal involves building a strong, favorable relationship between the business and the consumer incorporating product value, price, placement, promotion, and excellent customer service. A profitable business cannot exist without paying customers; therefore, the business world depends on marketing leaders. The â€Å"Marketing Career Guide† (2016) discloses that the marketing field attracts driven people who like to strategize, identifyRead MoreProfessional Marketing Career Essay1024 Words   |  5 PagesMany diverse experiences have helped to shape my professional marketing career. 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